Red Bull has signed the biggest deal in the history of F1

Red Bull has signed the biggest apparel deal in the history of F1, worth over $200 million.

Ahead of this weekend’s Saudi Arabian Grand Prix, Red Bull has inked a record-breaking gear partnership with precision performance sportswear firm Castore worth over $200 million.

The arrangement is the largest of its sort in F1 history, and it builds on the Milton Keynes-based team’s cooperation with Castore, which began at the start of last season.

Regarding the agreement, Red Bull Team Principal and CEO Christian Horner stated: “From the start of our collaboration with Castore last year, we knew we had found a partner whose commitment to innovation and advanced engineering matched our own, and our trust in them to deliver performance improvement has only grown over the past 12 months, leading to this record-breaking new agreement.

“We’re also thrilled that Castore’s belief in the team has extended to our operations at F1 Academy. That, too, is a groundbreaking idea, and having Castore on board to assist our drivers in that series is a significant advantage.”

Red Bull’s expanded association with Castore will see the Manchester-based brand appear not just on the Red Bull clothing worn by reigning World Champion Max Verstappen and Sergio Perez, but also on the Red Bull Academy Programme for the 2024 Formula One Academy season.

F1 Academy is an all-female series in which Red Bull fields three drivers: Emely De Heus and sisters Amna and Hamda Al-Qubaisi. Castore will be featured on each driver’s racewear.

“We’re thrilled to have expanded our partnership with Oracle Red Bull Racing,” stated Tom Beahon, Castore co-founder.

“The length of this agreement demonstrates the trust they have in Castore to deliver products that help optimise the performance of the whole team and speaks to our commitment to Oracle Red Bull Racing’s goals to continue their charge to more wins and titles.”