The American soccer player Alex Morgan, who is also an angel investor in the healthcare firm Nourish, appears in the company’s first television campaign.
The ad campaign, which debuted on Monday, included three more creatives and four 30-second films that appeared on CNN, Hulu, Scripps, and the Nourish YouTube channel.
The videos take a direct approach, focusing on Morgan’s Nourish experiences.
She talks on how its registered dieticians (RDs) supported her during her career as an athlete, during her pregnancy, and with food.
The advertisements also emphasize how everyone may benefit from individualized dietary advice, concluding with the slogan “Find your personal dietician.”
Nourish is attempting connected TV advertising with this campaign, which aims to reach a broader audience in its pursuit of enabling individualized nutrition support.
Developing Virtuous Habits
Nourish combines technology and evidence-based nutrition counseling to offer a holistic approach to wellbeing with the goal of assisting individuals in leading healthier lives.
Known for its “food as science” initiative, Nourish offers medically customized meal delivery and individualized RD visits, all of which can be accessed via its cutting-edge smartphone.
With Nourish’s nationwide network of thousands of active dieticians, patients may quickly identify the ideal nutritionist.
Notably, 94% of its customers pay nothing out of pocket because their insurance covers everything, giving them the tools they need to better manage chronic illnesses and maintain good general health.
Nourish hopes to raise awareness of the importance of nutrition and a balanced diet as we navigate the different phases of our hectic lives by collaborating with Morgan.
In a news statement, Nourish President and Co-Founder Sam Perkins provides some details about the collaboration:
“Our aim is profoundly aligned with Alex’s amazing experience of working with a dietician to preserve her health and performance as a professional athlete and mother. We are honored to provide every American with this caliber of individualized dietary support.”
Genentech and Grey Health collaborated to produce an animated film about wet age-related macular degeneration earlier this year.
Katherine ‘Makkie’ Maclang handled the editing
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